Perfect Life

Whenever I speak with my photographer friends, I often hear the exact same complaint. Namely that they’re very talented photographers, so why can’t they get more wedding bookings? I go on to remind them that they are not just photographers, but also business owners. It is this fundamental lack of awareness about the importance of business and marketing acumen that holds back so many talented photographers. I have seen so many average photographers out there who are fully booked and enjoying high incomes. I think the core differences are down to focus and marketing skills. So what marketing tips would I give other photographers looking to increase their bookings? Here are some of my top tips:

Read Business Books, and lots of them! – There is a golden rule in life- learn or die! I think whatever area you are looking to improve on in your personal or business life you need to put your focus on. This means either attending specific business training courses or reading business books. There are so many useful business books available on every area of the subject, including marketing, finance and networking. The lessons you learn from one single book could make a massive impact on your bottom line. Commit to being a lifetime learner and reader!

Many will look at loans for people with bad credit and only ever consider the disadvantages and downsides to taking out this type of loan; however for some the advantages clearly override that of the opposite. For a long time it was almost impossible to get some sort of financial aid if you were struggling with bad credit, but the new era offers many different solutions for various different vendors if you have a bad credit score.

Loans for people with bad credit come in the exact same form as regular standard bank loans. You can get a secured loan and unsecured, before looking into these you should know exactly what is expected of you before you apply.

Secured loans require some form of security for the vendor. You already have bad credit so companies will be wary of your ability to pay the money back on time, and a secured loan gives them some form of reassurance. When applying for a secured loan you will almost certainly have to be a home owner. A valuable asset you own is used for the lending party to hold until you have paid back your debts, if you don’t manage to pay it back they will take your asset to clear the loan (the asset will typically be a house, some property or a car). Secured loans offer you a much better interest rate than unsecured loans and this is due to the security you have place on the line. They will offer you a lot more in terms of loan value (from £25k to £100k) and you will have a longer period of time to pay back.